graphic design

The 3D Rendering Process

As an Architectural Visualization company our clients are generally trained architects, interior designers, and or people with 3D rendering backgrounds, but all clients in search of renders are welcome. In order to help avoid any misunderstandings or miscommunication we would like to walk through the process with a heavy concentration on the importance of the modeling process.

To begin a render project we prefer to receive a fully detailed 3d model either done in 3Dsmax, Revit, Rhino, or Sketchup (although we accept CAD and elevations as well). From there, our team will model and send a draft for confirmation of accuracy to our clients. In order to move past this stage properly it is vital that the project design in fully realized so that there will not be any later revisions. See Model draft 1 in a project done with our client Interdisciplinary Architects. 

Model Draft 1

Model Draft 1

As you can see at this primary stage, the building is mostly blocks and has hints of materials if necessary such as with brick walls and glass. The client is allowed good faith reviews in which they can mark up this draft and our team will send new rounds given that the view angle does not change drastically and the general model is the same. If you see the final model draft below, you can see how many changes occurred in this project before it was confirmed to be accurate in order to move onto the render stage. 

Model Draft 6

Model Draft 6

The main changes done to the design are  material, minor designs such as pool being in place of the grass patch, modified doors, some elevations, and furniture was added. From this point our team took the materials provided in a compiled folder and rendered the image in low resolution with lighting. See below image. 

Render Draft 1

Render Draft 1

To understand the changes that can occur during this stage without leading to additional costs we can compare it to the final render drafts. 

Render Draft 6

Render Draft 6

As you can see there were more material changes in the far building and the stone wall as well as umbrella colors and the people who inhabited the render were switched up. The common things that will be revised in render stage are; materials, colors, and basic lighting changes that don't require a new light source. It is important to note, that in this stage if there were any major modeling design revisions it would lead to additional workload as well as any major light changes such as time of day. The reasoning behind this is because we would need to discard efforts made on the current render draft to go back to stage one, and then revise it again.

We hope that the general overview of our rendering process above with the beautiful designs of Tim Groter helps you better understand how you can work with our team as well as any other rendering teams. Please feel free to check out more of our renders on our portfolio.

Dewan Architects - Shaping United Arab Emirates

The Dewan Architects and Engineers have been the forefront of Middle East’s booming architectural and engineering forefront. With founder and chairman Mohamed Al Assam, they completed their first high-rise, Baniyas tower, in 1988 and have continued to have a huge affect on the landscape of Dubai ever since.

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Lifang has worked on a few projects with the Dewan Architects, two of which are Dubai Residential tower, and Khilani Mosque. This is an example of the variety that Dewan Architects have in their projects. The residential tower is a new development, while the Mosque was a renovation and conservation project. They state that it is vital to conserve the components of the original design to maintain respect for the “Rich heritage of Iraqi Islamic Design”. The project consisted of “the Mosque, the religious school, a research center, a public library, a guesthouse for VIP visitors, multipurpose hall, VIP visitor hall for religious events, secondary hall and commercial offices”.

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Lifang finds it engaging and humbling to work with such prestige firms such as Dewan-Architects. We love to be involved in projects which have such big impacts on their communities as the Dubai Residential Tower and Khilani Mosque If you would like to see other apartments and religious renders see our portfolio.

WHN+ The Johnston Building, NC

Located in Charlotte North Carolina, WHN + Architects has served for over 25 years as “in house” Architects for office renovation, custom design spaces, and interior design. They work on a variety of projects in the realms of Commercial, Education, and Industrial.

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Lifang worked on the interior of the Johnston Building with WHN + Architects. The Johnston Building is a 17 floor and 175,000 square foot commercial office building constructed originally in 1924 and renovated recently by WHN architects. The Building is a National History landmark property stated by Charlotte-Mecklenburg Historic Landmark Commission, which has only been enhanced by WHN’s interior design expertise.

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Lifang Enjoys working on projects as small as office renovation to the planning of properties in full, because all projects have a purpose and use. The simplicity and subtlety of interior design with each texture and material have its place in the render world alongside the concept and larger scheme designs of property development multi-faceted projects and their impact on their surrounding communities.

If you would like to see more office spaces please check out our portfolio.

World's Tallest Hotel- Ciel

The First Group is a prominent property developer located in Dubai with premium developments and residences located in prime locations such as Dubai Marina and Business Bay. The top properties are: Millennium Place located Marina in Dubai Marina with 462 rooms and suites, Dolphin Tower located in Business Bay with 330 rooms and suites, and their featured property which Lifang had the honor of working with them on; Ciel located in Dubai Marina.

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As of December 11th 2019, Ciel has been set to be the World’s Tallest hotel by A news site: What’s On, with its 1042 suites and extensive amenities. There is a Rooftop deck with a 360 metre high viewing platform to enjoy the sights of the Dubai marina and Arabian Gulf. This hotel has a fully-equip spa and swimming pool. You can expect 24-hour reception, world-class dining, Travel concierge, as well as Valet parking and a Business lounge when staying at this establishment. The amenities continue with 24/7 laundry service and a full fitness center Gymnasium. See more about investing in the property as well as its production time line on their site.

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Lifang enjoys the opportunity of aiding prosperous development groups such as The First Group with visualizing their projects which will hopefully decorate the skylines of major cities for years to come. We have worked on other property development projects which you can see here.

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Understanding Our Rendering Process

We put this Rendering Workflow video together to help clients such as you to better understand LiFang Rendering Process. Some of the original artwork and designs were provided by Tim Gorter of Interdisciplinary Architecture.

Tim Gorter is a licensed architect with over 15 years experience in the architecture and construction industries. His skill with design, programming, site analysis, strategic facility planning, and design and construction management has benefited a wide spectrum of residential, commercial, industrial, and institutional clients.

Please visit our Exterior Services and Interior Services page for more projects such as this.

Pan African Stadium - Brazzaville 2015

Lifang has worked on multiple large scale government projects in its 14+ year career in graphic architectural design such as Sochii games, and Pan African games, 

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The Olympic stadium, a Creation of IAD and Unicon Development, Located in Brazzaville,  has a surface area of 121,989 m2, which included a nautical complex with surface area of 15,727,98 m2, and sports palace of 4,240 m2 surface area. Within its boundaries there was a hotel with 128 rooms and a surface area of 13,475,52 m2, restaurant for 250 guests and conference rooms with a capacity of 200 spaces. As stated by Archdaily.

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The standout design of the master plan shows the lines that connect each African Capital in Brazzaville. A beautiful aspect of this project is how it utilizes the power of the Congo River to create a permanent dialogue between Civilization and nature. 

Lifang products are only heightened by the spectacular designs our clients bring us, and the Pan African complex is a beautiful multi-themed development that will leave a great impression for years to come.

You can see more development and stadium projects we have worked on at our portfolio. When we work with quality animations such as this one, we also can provide high resolution still Images which are great uses for marketing and are those used above.

3800 Aqua- Bridgeport in Suffolk, VA.

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Beco LLC was founded by Burt Cutright and Eric Olson in 1990 and has set a standard of innovative and great quality design for their customers. Beco has designed award winning developments such as  Harbour Breeze Lifestyle Apartments in 2002, which was selected for best Maintenance shop in ACE award winners. 

Lifang has collaborated with Beco Asset on a few big projects, but one that has stood out is their 3800 Acqua luxury Apartments located in Bridgeport in Suffolk, VA. We helped design a fly through of the multi-use development within a densely populated urban area.

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The community has retail stores, dining, entertainment and apartments all within walking distance. Their apartment buildings have 14 different and beautifully designed unit types for all types of renters. One-site there are resort-style pools, fitness centers, dog parks, pet grooming, and a clubhouse. 

Beco has other projects under development such as their Harbour Breeze Medical Center, Royal Sail Senior Apartments, and Everton estates. To keep an eye on their progress check out their site.

Lifang has also worked on other development projects the Alto Town-homes with Dooley Development, another great partner. To see more larger scale projects done by our team Check out our portfolio.

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Austin's New $1.2 Billion Convention Center Expansion

In the heart of Austin, Texas, Austin Convention Center was built in 1989 and was opened in 1992. It is the city’s main event facility, consisting of 120,000 SF in retail use and 600,000 office space, it is also the “home base” for the internationally renowned South by Southwest technology, music and film conference/festival, held annually in March. Austin Convention Center has great features such as video wall, entry feature, park, public parking garage – 8 stories, 4,465 cars, drop off the plaza, residential brownstone, office lobby, 2 story hotel. It is also counted as one of the main visitor’s attractions in Austin.

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Our Designers showcased the convention center’s design concept to reality by capturing two large exterior views and its surroundings to demonstrate the mixed-use features of the space. Baker Barrios is listed as the master planning and architecture company for the space similar to other mixed-use projects they’ve worked on. 

LiFang constantly working on delivering the best visualization of any space using 3D photo-realistic quality render, to help clients visualize their design concepts come to life, please see our exterior renders on our portfolio (link).

Harmony of the Seas

Owned by Royal Caribbean International, Harmony of the Seas was the largest cruise ship back in 2016, capable of holding up to 6,000 passengers, it’s length being almost 165 feet longer than the height of the Eiffel tower, and 300 feet longer than the Titanic. The Harmony held its title of largest ship until she was surpassed by her sister the Symphony of the Seas in August 2019. 

The Ship still maintains its epic reputation with hosting: a zip wire, merry-go-round, deck games, ice skating rink, rock-climbing walls, theaters, water parks, and a handful of restaurants one which our render depicts. (Metro) Other memorable features of this Cruise liner are: theme-districts or “neighborhoods” with a boardwalk. (Insider) and a futuristic attraction called Bionic Bar which is staffed by a pair of robotic bartenders. (CNN)

Lifang always enjoys working with innovative and tech savvy clients like those who designed the Harmony of the Seas. Rendering quality interior design like that presented in the dining for the Harmony of the Seas is an expertise of Lifang. If you would like to see more of Lifang’s interior design photo-realistic renders please see our Services.